Free swipe file

The AI launch
video swipe file

The launch videos on X we keep going back to, annotated frame by frame: the hook line, the first three seconds, the length, the post copy around it and what to steal.

• The hooksThe opening line of every post, side by side, so you can see the patterns.
• The openingsWhat is on screen in the first seconds, when the feed is still muted.
• The lengthsFrom a 0:17 demo to a 25:29 keynote, and when each one makes sense.
• The copyHow the post text and the video split the work.