Best AI Video Agency
Editorial gallery

AI launch
videos on X

Real launch videos from AI companies, posted natively on X. For each one: the hook in the post, the length, why it worked, and the one thing worth stealing.

Editorial only. We did not make any video on this page and none of these companies paid to appear. Stills are the thumbnails X shows for each post. Click through to watch the original. Post details checked on 16 Oct 2026.

Launch film1:49 Devin @cognition · 2024
Cut 01

Devin

CognitionLaunch film1:49Mar 12, 2024
Today we're excited to introduce Devin, the first AI software engineer.
Why it worked
The copy claims a whole category in one line, then stacks three proof points under it. The video stays inside the product: Devin's own workspace, doing the work, not a sizzle reel about it.
Steal this
Name the category in line one. Let the screen recording carry the proof.

Watch the original on X (@cognition) ↗

Product demo0:17 Sora @OpenAI · 2024
Cut 02

Sora

OpenAIProduct demo0:17Feb 15, 2024
Introducing Sora, our text-to-video model.
Why it worked
No interface, no voiceover, no logo sting. The output is the demo, and the prompt sits in the post copy so the viewer reads the input while watching the result.
Steal this
If your product makes something visual, open on the output and put the prompt in the text.

Watch the original on X (@OpenAI) ↗

Product demo1:22 GPT-4o @OpenAI · 2024
Cut 04

GPT-4o

OpenAIProduct demo1:22May 13, 2024
Say hello to GPT-4o, our new flagship model
Why it worked
One person, one phone, one real time conversation. Instead of listing features, the video lets you watch a single interaction happen at normal speed.
Steal this
Show one human using the product live rather than a montage of ten features.

Watch the original on X (@OpenAI) ↗

Product demo0:43 bolt.new @boltdotnew · 2024
Cut 05

bolt.new

StackBlitzProduct demo0:43Oct 3, 2024
What if AI dev products (Claude, v0, etc) let you install packages, run backends & edit code?
Why it worked
The copy opens with a question that names tools the audience already uses. The video opens on an empty prompt box and goes from one typed request to a running app in well under a minute.
Steal this
Hook with a question your buyer already asks. Start the video at the blank state.

Watch the original on X (@boltdotnew) ↗

Launch film1:53 Antseed @AmosMeiri · 2026
Cut 06

Antseed

AntseedLaunch film1:53Oct 6, 2026
What BitTorrent did for files, we want to do for AI inference.
Why it worked
Posted from the founder's own account, not the brand. The copy borrows a famous analogy, then adds the funding news as the reason to post today. The video is two people talking to camera, which fits a founder account.
Steal this
An analogy hook plus a news peg, posted by a human, not a logo.

Watch the original on X (@AmosMeiri) ↗

Keynote25:29 rabbit r1 @rabbit_hmi · 2024
Cut 07

rabbit r1

rabbitKeynote25:29Jan 9, 2024
Introducing r1. Watch the keynote.
Why it worked
A full keynote posted natively on X, timed to CES, with an order link in the copy. It is the counterexample in this gallery: long form works when the event itself is the news.
Steal this
If you go long, give the post a reason to exist today, and plan short cuts for the rest of launch week.

Watch the original on X (@rabbit_hmi) ↗

The pattern

What the best ones share

  • One line. Each post can be summed up in a sentence, and the video proves that sentence.
  • The product on screen early. Sora, bolt.new and Devin show output or interface almost immediately.
  • Muted by default. The feed autoplays without sound, so the first frames carry text or obvious action.
  • The copy does work too. Hook, proof points, then the video. The post and the film are one piece.

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